Digital Audio Broadcasting service to stop transmission
MediaCorp will discontinue its Digital Audio Broadcasting (DAB) service with effect from 1 December 2011.
MediaCorp launched a DAB service in Singapore in November 1999 and was the first broadcaster in South East Asia to offer digital radio. Back then, DAB was widely seen as the "replacement technology" for FM radio; however, the effectiveness and reach of DAB has diminished over time with advances in technology which has widened the receptivity of radio through online streaming as well as mobile phone apps. Listeners now have a wide range of convenient access to radio alongside the FM services, which continue to provide excellent coverage and listenership in Singapore.
Since the launch of the service some 12 years ago, the growth in listenership on MediaCorp's DAB service has remained stagnant. On the other hand, the rapid growth in the number of listeners through online streaming and phone app MeRadio has shown that these platforms are serving the listeners more effectively than the DAB platform.
As a commercial outfit, MediaCorp needs to channel resources where the growth engines are. Having carefully evaluated the viability of the service, the decision has been made to discontinue the service.
MediaCorp will re-deploy all its DAB staff to other operations.
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