ASIA’S LARGEST ENDURANCE CHALLENGE RETURNS FOR THE 13TH YEAR
MediaCorp Subaru Challenge 2014 – The Asian Face-Off
Asia’s largest and most demanding endurance challenge is back with a vengeance. The MediaCorp Subaru Challenge 2014 – The Asian Face-Off returns for its 13th year, boasting new twists and challenges to make this year’s competition the most exciting yet.
Taking place at Ngee Ann City’s Civic Plaza on Saturday, 8th November 2014, from 1pm, 400 hopefuls from across the region will take their place in the Subaru arena to push their physical and mental endurance to the limit in the hope of winning a Subaru Forester 2.0i-L worth S$85,000 (without COE).
A joint initiative between Motor Image Enterprises and MediaCorp, the infamous competition brings together 310 local participants and 90 regional participants from Cambodia, China, Hong Kong, Indonesia, Malaysia, Philippines, Taiwan, Thailand and Vietnam.
For the first time ever, a new online element will be added into this year’s competition. 80 local hopefuls can get direct entry through a new fun online game via http://mediacorpapps.com/subaru which will run from 15 September 2014 to 31 October 2014. The top 80 scorers on the game’s leaderboard will gain direct coveted entry into the Challenge and for the first time, will get the ability to choose their preferred palm positions on the car, in order of game score ranking.
Regional contestants will also get a chance to participate in the same online game prior to the Challenge, with the top 20 regional scorers, in order of ranking, having the opportunity to pick their preferred palm positions.
But that’s not all, this year the public will have the opportunity to win special rewards for their friends or family competing in the event by playing a special online game. The top 10 game scorers on the scoreboard will earn their supported participant an extra 5-minute break. The scoreboard will reset after every break and the public contest will end upon the last 11 standing contestants.
“Having contestants pick their preferred palm positions and receiving incentives by rallying supporters from around the region definitely changes the dynamics of the Challenge and it looks set to be more exciting than before,” said Mr Glenn Tan, Executive Director, Tan Chong International Limited.
To qualify for this year’s Challenge, listeners in Singapore can enter the first qualifying round by calling in to MediaCorp’s radio stations - Gold 90.5FM, Class 95FM and 987FM during the period of 20 October 2014 – 31 October 2014. The 220 shortlisted hopefuls will proceed to the Second Qualifying Round on 8 November 2014 prior to the start of the Challenge, where a draw will be conducted on-site to determine their palm positions in the Challenge. Only Singaporeans and Permanent Residents of age 18 years old and above are eligible to enter. 10 lucky hopefuls will also qualify directly through Motor Image via “I LOVE SUBARU” Facebook page and also through their hotel partner for the Challenge.
“We’re pretty excited about the new ways of playing the challenge this year and can’t wait to see the supporters of the contestants get in on the act too. Winning bonus breaks for their friends and family will certainly have a great impact on who will emerge as the last person standing,” said Ms Erina Cook, Assistant Vice-President, English Programming, Radio Division of MediaCorp Pte Ltd.
In addition to being eligible for the grand prize, regional contestants will also compete for additional titles and cash prizes. The title of Country Winner and a cash prize of S$1,000 will be awarded to the final standing representative of each participating region. The last standing regional contestant will win the Asian Winner title and walk away with an additional S$5,000 cash. The country or region, whose participants have the longest combined standing time, will be awarded the Country Team Winner title along with a cash prize of S$10,000 to be equally divided among the team.
Country Winner for Year 2012 and 2013, 45 year old Taiwanese, Mr Chien Chen-Hsuan will be coming back to take up the Challenge for the third time. “I am happy to again represent Taiwan to compete with the other contestants in Singapore. Taking up the Challenge is to test my endurance; to strive for better results each year. Winning the car of course is a bonus,” said Mr Chien.
The 400 determined contestants will battle fatigue, inclement weather and other adversities as they place their right palms firmly within the surface area of the palm decals. They will be given a 5-minute break once every 6 hours - at 7pm, 1am, 7am and 1pm throughout the competition.
Last year’s winner was Singapore’s 43 year-old real estate agent Yusman Wright with a time of 75 hours and 01 minute. The current record stands at 81 hours and 32 minutes held by the 2008 winner, Singaporean, George Lee.
For more information and updates, please visit the official website at http://xinmsn.com/carchallenge2014.
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