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MediaCorp
Radio launches LUSH 99.5FM as the
latest addition to its stable of stations .
The new station will commence programme transmission
995 minutes before 2005, at 7.25am on 31 December
2004.
LUSH
99.5FM is a trendsetting radio station focused on
luxurious music and sounds, showcasing a rich mix
of new age contemporary music such as Chill-Out,
Urban Lounge and Nu-Jazz. Featuring the latest
news in music and arts, the station targets listeners
aged from 25 to 40 years old who are keen on arts,
wellness and travel.
The
station will operate 19 hours a day from 7am to
2am. Test transmission for the station commenced
on 27 November 2004.
The
personalities behind the station include industry
names such as Chris Ho and Vivien Tan. A familiar
radio deejay, music reviewer and singer, Chris Ho
deejayed on Perfect Ten 98.7FM and was named
Most Outstanding Asia-Pacific radio personality
by the Australasian Broadcasting Arts & Sciences
in 1987. Chris Ho will anchor mornings on
LUSH 99.5FM, giving music lovers something to wake
up to each morning.
Cruising
along with listeners in the evenings is Vivien Tan,
best remembered for co-presenting the local entertainment
lifestyle TV show, "Show Buzz". Vivien has
also been a face synonymous with channel [v], after
spending a year with the TV channel as a VJ.
Having fronted "Star Asia Travel" - an Asia-wide
travel program, Vivien is more than familiar with
the lifestyles of fine living and will host evenings
on LUSH 99.5FM.
Radio
personality and Deputy
General Manager of English Programming at MediaCorp
Radio - Bernard Lim will
head Programming for the station, while Creative
and Music direction will be under the baton of Andrew
Crothers and Jeremy Phua respectively.
According
to Bernard, "We've seen a rising trend in listeners
who enjoy the music selection of LUSH 99.5FM and
we are happy with the encouraging response from
them during the test transmission. The new
station has given us an opportunity to feature more
lifestyle programming content, catering to listeners
who are always on the pulse for sexy, sensual and
smooth sounds. The radio tower has a penthouse suite
and 995 is the number on the door."
So
remember to tune in to LUSH 99.5FM for a taste of
lavish listening.
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