"Keep Music Original"

Don’t let the music die

Ever wonder who you’re affecting when
you push the download button?

Ever thought of what you could be destroying?

MediaCorp Radio is proud to launch "Keep Music Original", a year-long campaign starting 21 May 2003, at Velvet Underground. Organised by MediaCorp Radio, this initiative is a first in the industry’s stand against music piracy, to help spread the message of supporting original music and protecting the work of artistes today.

Together with the Recording Industry Association of Singapore (RIAS), this campaign hopes to raise awareness among Singaporeans on the adverse impact of piracy on the recording industry. Illegal downloading of songs over the Internet and unauthorised copying of sound recordings (CD-Burning) has become one of the distinctive trends among the new tech savvy generation.

According to Mr. Kenneth Tan, Chief Executive Officer of MediaCorp Radio, "We at MediaCorp Radio see the need to preserve music in all its originality. Music downloading and CD burning have resulted in consumers enjoying music without paying for it. How then is the industry going to survive? Think long term - if there is no money in it to support creativity, then why would anyone make music a career? Music is Radio and Radio is Music, so MediaCorp Radio wants to educate our listeners on 'Keeping Music Original'."

MediaCorp Radio is spearheading this series of efforts to allow Singaporeans a better insight into the recording business and music industry. Through these planned events and public forums in the months ahead, MediaCorp Radio hopes to engage Singaporeans in considering the dire consequences related to music piracy.